Overview
Torque enables Solana projects to turn tokens or points into on-chain incentives through an SDK-first protocol and a no-code interface. The app centers on Campaigns, Audiences, and Rewards, and requires a connected wallet to launch an incentive. I designed a self-serve campaign builder so nontechnical operators can define eligibility, rewards, and schedules, then launch with confidence.
Use consistent product nouns in the UI: Incentive, Audience, Reward
Make configuration approachable for nontechnical operators
Provide one end-to-end builder with inline validation and a final review and audit step
Context & problem
Teams relied on engineers to wire incentives across scattered tools. Missing guardrails for eligibility, caps, schedules, and funding produced misconfigurations and slow launches.
My responsibilities & contrubutions
I led IA and flows, prototyped stepper interactions, partnered with engineering on preflight validations and DAS-powered previews, and wrote decision copy and recovery states.
Key decisons & rationale
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Goals
Empower anyone (from solo creators to small-medium NFT projects) to launch fully branded NFT marketplaces in minutes.
Build an NFT marketplace required technical expertise or expensive development.
Impact
Shorter time to launch for first-time creators
Fewer support contacts about fees, authority, and royalties
More consistent and accessible launches across themes
Summary
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