Senior Product Designer
2024
With the intention to make NFT discovery & trading more playful and intuitive, I turned the NFT creation and secondary market browsing experiences on Truffle into engaging, socially‑driven actions. Ultimately, the result boosted discovery, exploration, trading volume and time users spent on the platform.
Location
100% Remote
Industry
Blockchain services, technology, product design
Scope
End-to-end UX design and implementation, algorithmic personalization, story‑driven content presentation
Tools
Figma, FigJam, Vercel V0, Linear, Notion, GitHub, GitBook, Whimsical
Overview
X
Context & problem
NFT platforms often felt transactional with cluttered grids, minimal storytelling, and little emotional or social engagement.
Assets lacked storytelling and creator context
Goals
Reimagine NFT discovery as a social, fun, interactive experience, appealing to casual browsers and collectors alike.
Design a platform that makes NFT exploration playful, contextual, and personalized.
My responsibilities & contributions
As Product Design Lead, I combined interaction design, storytelling, and personalization to transform discovery.
Created personalized recommendations based on user behaviours
Defined what self‑serve meant for Web3 by balancing simplicity for non‑technical users with depth for developers
Developed narrative‑rich asset pages with creator and community insights
Summary
By combining playfulness with narrative depth, this project redefined how users explore and connect with NFTs.