Holaplex
Senior Product Designer
UX for no‑code builder, customizable themes, integrated sales and analytics dashboards
Blockchain services + Technology
Figma, Miro, Slack, Notion
Overview
Building an NFT marketplace required technical expertise or expensive development.
Key obstacles:
High technical barriers for small teams and creators
Lack of deep customization options in other no‑code tools
Need for integrated analytics and performance tracking
Create a no‑code platform for quickly building customizable NFT marketplaces without technical barriers.
High technical barriers for small teams and creators
Lack of deep customization options in other no‑code tools
Need for integrated analytics and performance tracking
Empower anyone (from solo creators to small-medium NFT projects) to launch fully branded NFT marketplaces in minutes.
Approach
As Senior Product Designer, I took the product that Holaplex was at the time to a more intuitive, creator‑first experience, focused on individual artists
Designed a **drag‑and‑drop marketplace builder** for effortless setup
Developed **pre‑designed themes** with deep customization options
Integrated **sales and engagement dashboards** for full visibility
Key Design Solutions
Drag‑and‑Drop Marketplace Builder
Built an interactive, modular builder for storefronts and collections.
Impact: Enabled non‑technical users to create marketplaces in minutes.
Customizable Themes
Designed pre‑built themes with robust branding options
Impact: Gave teams the ability to launch marketplaces that reflect their unique identity.
Integrated Insights
Added **sales and analytics dashboards** for tracking marketplace performance
Impact: Provided creators with data‑driven insights for growth.
Outcomes
No-code NFT storefront creation in minutes with customizable themes
Replaced the need for a developer for individual creators and small-medium NFT projects, such as BOOGLE, a well-known and highly successful NFT project on on Solana which started from humble beginnings (1 of 1 auctions on an Holaplex storefront)
Increased accessibility and influenced knock-on effects that increased adoption of Solana
Reflection
This project demonstrated how removing technical barriers** can democratize Web3, empowering anyone to build and scale their own NFT marketplace.