Senior Product Designer
2023
Steward of the Metaplex Protocol, powering thousands of Solana apps. Core/Token Metadata, compression for scale, and the DAS API enable secure, on-chain, web-scale asset creation and management.
Overview
Metaplex is Solana’s digital asset protocol for minting and managing tokens and NFTs. The stack includes Metaplex Core, Bubblegum for compressed NFTs, and the DAS API for large-scale asset queries. I owned IA, flows, and prototypes for Creator Studio, converting a fragmented creation process into a guided experience with preflight checks and protocol-aligned previews.
Context & problem
First-time creators struggled with authority, metadata, royalties, and reveal steps. Network and fee details were opaque, which caused hesitation and support load.
Goals
Shorten time to launch and reduce drop-offs
Make fee and network state legible without jargon and surface priority fees only when relevant
Validate metadata before mint and provide safe defaults for royalties and creators
Provide protocol-accurate previews using Core, Token Metadata, Bubblegum compressed NFTs, and DAS
My responsibilities & contributions
I led IA and flows, prototyped stepper interactions, partnered with engineering on preflight validations and DAS-powered previews, and wrote decision copy and recovery states.
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