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Holaplex

Holaplex

Senior Product Designer

2022

One of the most successful platforms for early creators on Solana, Holaplex provided NFT creation and customizable storefront tooling, allowing independent artists and small projects to launch fully customized NFT storefronts without the need to code or spend on a developer.

100% Remote

100% Remote

Overview

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Context & problem

Building an NFT marketplace required technical expertise or expensive development.  

Need for integrated analytics and performance tracking

Goals

Create a no‑code platform for quickly building customizable NFT marketplaces without technical barriers.

Make fee and network state legible without jargon and surface priority fees only when relevant

Empower anyone (from solo creators to small-medium NFT projects) to launch fully branded NFT marketplaces in minutes.

Provide protocol-accurate previews using Core, Token Metadata, Bubblegum compressed NFTs, and DAS

My responsibilities & contributions

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Key decisions & rationale

Key decisions & rationale

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Impact

Impact

No-code NFT storefront creation in minutes with customizable themes

No-code NFT storefront creation in minutes with customizable themes

Replaced the need for a developer for individual creators and small-medium NFT projects, such as BOOGLE, a well-known and highly successful NFT project on on Solana which started from humble beginnings (1 of 1 auctions on an Holaplex storefront)  

Replaced the need for a developer for individual creators and small-medium NFT projects, such as BOOGLE, a well-known and highly successful NFT project on on Solana which started from humble beginnings (1 of 1 auctions on an Holaplex storefront)  

Increased accessibility and influenced knock-on effects that increased adoption of Solana

Increased accessibility and influenced knock-on effects that increased adoption of Solana

Summary

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