In a Nutshell
Australian citizen currently residing in Portugal (GMT+1)
Solana ecosystem since Aug ‘21
Designing for DeFi & NFTs on Solana
Solving complex, niche design problems & accounting for many edge cases
Fast paced projects, taking learnings & shipping often
Notorious night owl
How it Started
I’ve always been an empathetic, curious and creative person, so making things that resonate with others brings me a deep sense of purpose.
I grew up surrounded by art and music. My dad is an artist and musician, so creativity and self-expression was the thread throughout much of my childhood memories. Early on, I learned to appreciate the small things like handmade cards, carefully curated playlists, and personalized gifts. That love for thoughtful creation led me naturally into interaction design, then eventually product design. Then, my curiosity for blockchain technology and NFTs at the time was what eventually brought me into the world of Web3.
How it's Going
Today, I have a proven track record of shipping an end-to-end product designer for Solana protocols and venture-backed startups, crafting scalable design systems and data-driven growth features. My core purpose: making innovative technology feel simple and delightful. When I’m not at my desk, you might find me scrolling Pinterest for inspiring content, or doing crafts all night (keychains, decorating random objects, scrapbooking). My work is driven by creativity, curiosity, and the joy of seeing people accomplish something new because of a product experience I designed.
UX in Web 3
My Design Philosophy
My design philosophy is rooted in empathy and human connection. I thrive on solving complex design problems (especially in the context of crypto) and shaping them into digestible human-centered experiences. When I joined the NFT community on Solana in mid 2021, a thriving part of the ecosystem at that time, I saw firsthand how creators struggled with technical barriers and experienced this friction myself in Solana's early phases. In the Solana ecosystem alone, over 21 million NFTs were minted in one year, yet many artists couldn’t participate without hiring developers. That lit a fire under me and fuelled my mission: to lower the barrier to entry for creators through thoughtful UX. I believe blockchain technology at a high level should improve the lives of people using it, and give creators the freedom to focus on their vision rather than get caught up on the tech (unless they are a more technically-minded user).
Empathy × Clarity × Modularity
Lower cognitive load through progressive disclosure.
Earn trust with familiar mental models and transparent on-chain feedback.
Scale fast by building reusable components and token-based theming.
Throughout my journey, I’ve evolved from a careful but curious designer into a product strategist and unrelenting user advocate. At each step – I’ve learned the value of collaboration, true communication and rapid iteration. I embrace imperfect design, because design is a never-ending improvement process - much like tech never stops evolving. I really enjoy working closely with engineers, learning what I can to 'speak their language' and translate that understanding into design outcomes which improve the user's experience (obviously!).