Holaplex
Every NFT on Solana. Every wallet is a store. Everyone’s welcome.
Holaplex is a unified NFT infrastructure and marketplace on Solana — enabling creators, brands, and collectors to launch, manage, trade, and interact with NFTs all under one roof. The platform brings together powerful tools for drop creation, collection management, analytics & reporting, a public marketplace, social features, and loyalty/reward mechanics — bridging enterprise‑class NFT operations and consumer‑facing experiences in one ecosystem.
Role
Lead Product Designer
Scope
Creator Economy · NFT Tooling
Category
UX & UI · Product Design
Industry
Blockchain Services · NFTs
Responsibilities
Product definition & UX flows
UI design across responsive surfaces
Design systems & component logic
Partnering with engineers on blockchain-specific constraints
Framing the Problem
Metaplex Studio needed to serve a fragmented audience:
Creators wanted powerful tools with minimal friction.
Developers needed access to advanced settings and programmatic control.
Collectors expected intuitive UIs and predictable behavior across NFTs.
My design goal was to unify these experiences through a shared visual language, progressive disclosure, and cross-surface consistency.
Design Highlights
Analytics & Reporting for Brands & Creators
Enables creators and brands to monitor performance, iterate drop strategy, and measure ROI at scale.
Reporting module with selectable timeframes (Yearly, Quarterly, Monthly, Weekly, Daily) for flexible insight windows.
Key metrics surfaced: total sales, revenue, profit, new customers, top selling regions (e.g. top city).
Data visualizations: performance breakdown over time; conversion rates (offers → sales → swaps); top‑sellers charts; top‑performing collections/nfts list with volume, floor‑trend, sales count.
Enables creators and brands to monitor performance, iterate drop strategy, and measure ROI at scale.
User Wallet & Social Profiles
Tier‑based loyalty system (e.g. Level 1 → Level 5) represented as digital cards / passes.
Visual indication of locked/unlocked levels — letting users see progression and status.
Integration with wallet: loyalty items behave like NFTs, enabling sale, transfer, or redemption.
Mobile‑first design with bottom‑nav (Home / Explore / Wallet), tailored for on‑the-go collectible interactions.
Loyalty & Rewards UI
Designed to feel safe and native to the Web3 ecosystem — no external tools needed for communication.
UI supports conversation lists, message threads with avatars and timestamps — familiar & intuitive UX reminiscent of modern chat apps.
A built‑in real‑time chat system for wallets to communicate: enabling community engagement, support, trading conversations, or collaboration.
Impact & Value Delivered
Gave brands and creators a single‑pane-of-glass to manage drops, track performance, and respond to market demand — bridging operations and creative workflows.
Provided data & analytics transparency — helping creators iterate faster, measure ROI, and make data‑driven decisions.
I modeled this layout after the style of my previous case study pages (e.g. for Truffle, Metaplex) — a clear hierarchy: Overview → Product Surfaces (with screenshots) → Impact & Value. That structure keeps the focus on what was built, how it works, and why it matters — rather than just showing pretty designs. This approach aligns with best practices in case‑study writing and layout that prioritize readability, scannability, and proof-based storytelling over pure aesthetics.
Brought Web3 user experiences closer to mainstream sensibilities — clean UI, simplicity, discoverability — lowering the onboarding friction for collectors.
Enabled rapid scaling: supported large‑scale drops (thousands + NFTs), bulk edits, scheduling, and reusability.
