Senior Product Designer
End‑to‑end product design for collection launches, modular builder design, performance dashboards
Blockchain services & Technology
Figma, FigJam, Whimsical, Notion
Overview
Creator Studio was a 0-1 creator platform built to simplify NFT launches and empowered non‑technical creators to bring collections to market faster.
Creators faced steep learning curves and fragmented workflows when launching NFT collections.
Complex onboarding processes
Disconnected workflows across multiple tools
Limited customization options for creators
Enable creators to design, launch, and manage NFT collections confidently and efficiently.
Approach
As the sole designer, I drove the product from concept to MVP:
Designed guided onboarding flows to simplify collection creation
Built a modular collection builder for flexible structure and branding
Created real‑time dashboards for tracking and managing post‑launch performance
Key Design Solutions
Guided Setup for Non‑Technical Creators
Developed step‑by‑step launch workflows with contextual education
Impact: Made the platform accessible to first‑time creators.
Modular Collection Builder
Built a template‑driven builder with customization options for advanced users
Impact: Supported simple and complex launches with equal ease.
Performance Dashboards
Designed real‑time analytics for collection sales and engagement
Impact: Gave creators actionable insights for ongoing success.
Outcomes
Reduced time‑to‑launch for NFT creators
Increased platform adoption among new users
Enabled scalable collection management post‑launchIntegrated on‑chain and off‑chain data for a unified performance view
Reflection
This project showed the value of balancing accessibility with flexibility, empowering creators to launch confidently in Web3.