Torque Protocol
Incentives & Growth Optimization
Torque is a smart incentives platform on Solana. I designed the end-to-end growth and rewards experience so non-technical teams can connect on-chain behaviour to tokens, NFTs, and points using a visual builder instead of custom code. Torque behaves like a growth stack for Solana teams. It lets protocols design and manage incentives that respond to real on-chain behaviour (swaps, deposits, staking, liquidity, governance) without shipping new code for every campaign.
My work focused on translating dense, developer-oriented mechanics into a system that product and growth managers can safely own: a visual campaign builder, templates for common incentive patterns, and a consistent, trustworthy reward claim flow for end users.
I joined Torque as a Senior Product Designer on a month-to-month contract to produce a 0-1 experience, designing the incentives and rewards system powering growth across major Solana protocols. I led the end-to-end UX for campaign creation, reward claiming, and analytics, turning complex on-chain incentive logic into a no-code, product-led experience for non-technical teams.
Ecosystem users impacted by my work
Daily traders impacted by my work
Annual protocol revenue influenced
Txn volume from claimed rewards
The Solution
I designed a multi-step, visual campaign builder that turned complex logic into an understandable, editable flow. The three most crucial elements in the improved flow to launch an incentive were pre-defined templates, incentivized action configuration, and distribution method.
Design Details
One of the harder challenges was making multi-step reward logic readable and editable.
I introduced a modular flow language using cards, connectors, and inline hints, designed so that even unfamiliar users can trace and test behaviour.
Because every connection and branch is visible, it becomes easier to debug, iterate, and explain incentive structure to stakeholders (engineering, marketing, or operations teams).
The Outcome
With a template-driven flow in place, the friction to launch an incentive dropped drastically. Teams no longer needed engineers to iterate campaigns; non-technical roles could own growth experiments themselves.
Torque now relies on this UX foundation across its broader platform (campaigns, analytics, SDK extensions) to maintain consistency in how incentive logic is conceived and used.
*The term incentive is Torque's chosen naming convention for the prize a user can win by participating, meeting the defined criteria and or completing the defined actions. It is commonly used interchangeably across different platforms in the Solana ecosystem as user rewards, rewards offer, or rewards campaign.
*Based on Raydium’s Q3 2025 reports and a claim‑limited revenue‑share model, the incentives UX I designed maps to roughly $512 K in quarterly protocol revenue (~$2.05 M annualized) and ≈$205 M in claimed rewards‑linked transaction volume assuming Torque powers all reward surfaces, earns 5% on claimed rewards, and that 80% of distributed rewards are claimed.