Torque Protocol
Smart Incentives & Growth Optimization
Summary
As Torque’s Smart Incentives platform was going from 0 to 1, I designed growth and reward experiences that tie verifiable on-chain activity to tokens, NFTs, or points. Torque is a robust growth stack on Solana, providing DeFi teams with no-code campaign (user-rewards) creation and management, flexible incentive configuration and distribution, and performance analytics and reporting. My focus: make powerful mechanics intuitive and trustworthy for non-technical teams.
Highlights
No-code campaign builder
Templates and dashboards to spin up incentives in minutes (e.g., leaderboards, raffles, rebates).
Clear guardrails for budgets and funding, so teams can launch quickly with confidence.
Targeting & analytics
Consistent connect-and-sign, claim, and payout steps across tokens, NFTs, and points, with robust eligibility states and graceful error recovery.
User-friendly reward claims
Consistent connect-and-sign, claim, and payout steps across tokens, NFTs, and points, with robust eligibility states and graceful error recovery.
MY ROLE
Senior UX Consultant
INDUSTRY
Blockchain Services
YEAR
2025
CATEGORY
UX/UI + Product Design
The Problem
The user rewards (aka Incentives) segment of the Solana ecosystem had a barrier of entry: only teams with developer resources could reliably deploy sophisticated reward logic.
Campaign setup was brittle, often requiring code, manual joins, and careful orchestration. There was no clear way for decision makers or product leads to visualize the links between actions, rules, rewards or ROI. Instead, logic lives scattered across SDKs and spreadsheets.
Smaller projects often gave up this path entirely, focusing solely on standard token incentives or missing growth opportunities altogether.
The Solution
I crafted a multi-step, visual campaign builder that turned complex logic into an understandable, editable flow:
Pre-Defined Templates
The top 3 most optimal incentive configurations for the DeFi team using Torque are pre-defined using indexed data, so the first-time setup
Key Design Detail
One of the harder challenges was making multi-step reward logic readable and editable.
I introduced a modular flow language using cards, connectors, and inline hints, designed so that even unfamiliar users can trace and test behaviour.
Because every connection and branch is visible, it becomes easier to debug, iterate, and explain incentive structure to stakeholders (engineering, marketing, or operations teams).
Outcome
With the builder in place, the friction to launch an incentive dropped drastically. Teams no longer needed engineers to iterate campaigns; non-technical roles could own growth experiments themselves.
Torque now relies on this UX foundation across its broader platform (campaigns, analytics, SDK extensions) to maintain consistency in how incentive logic is conceived and used.
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