Belle.

Belle.

Specialist Product Designer

Designing the next generation of Web3 products on Solana with a focus on clarity, usability, and meaningful experiences.

I partner with DeFi and Solana teams to turn complex blockchain ideas into simple, human-centered experiences.

UX Design

UI Design

Product Design

Product Strategy

Product Management

Leadership

Journey Mapping

Design Systems

Wireframing

Interaction Design

Usability Testing

Web3 Work

Senior Product Designer

Holaplex, 2022

Enabled independent artists to launch custom storefronts without code, expanding early adoption among creative users and small teams.

Senior UX Consultant

Torque Protocol, 2025

Simplifying campaign management for Solana DeFi teams through a self-serve, no-code interface that abstracts technical detail.

Product Design Lead

Truffle, 2024

Redefined NFT creation and discovery as social and playful interactions.

Senior Product Designer

Metaplex Studios, 2023

Owned Creator Studio's product design across all initiatives, leading NFT creator tools, migration workflows, royalty enforcement features, ruleset management and much more.

Web3 Work

Senior Product Designer

Holaplex, 2022

Enabled independent artists to launch custom storefronts without code, expanding early adoption among creative users and small teams.

Senior UX Consultant

Torque Protocol, 2025

Simplifying campaign management for Solana DeFi teams through a self-serve, no-code interface that abstracts technical detail.

Product Design Lead

Truffle, 2024

Redefined NFT creation and discovery as social and playful interactions.

Senior Product Designer

Metaplex Studios, 2023

Owned Creator Studio's product design across all initiatives, leading NFT creator tools, migration workflows, royalty enforcement features, ruleset management and much more.

Recommendations

Web3 Expertise

DeFi

Rewards mechanics, LPs, NFTs, and growth optimization UX

Wallets

Cross-chain + cross-device connection and transaction signing experiences

Governance

DAO tooling and proposal UX

Staking

Validator delegation and portfolio / yield / PnL visibility

Tokenomics

Sustainable reward and participation systems

NFTs

Minting, royalties, and marketplaces and much more

Solana UX

I thrive on solving complex design problems and generally do some of my best work under pressure, so naturally, Web3 swept me off my feet. Before I started working in the space, though, I was an active participant in the NFT community on Solana starting back in August 2021, when NFTs were booming among a small but passionate group of creators and collectors. Ah, it almost feels nostalgic! A simpler time in crypto and the world, that's for sure.


There were a handful of creators on Solana back then who became great friends of mine, people I feel lucky to have met: talented artists and project founders or members. I supported as a buyer / collector before I ever considered the possibility of being able to work in the space as a designer.


Because of the organic entry and involvement I had in the Solana community early on, I saw firsthand how unintuitive it was for people to turn their artwork or images into NFTs so they could launch a drop. Technical barriers and poor user experiences stood in the way.


In just one year, more than 21 million NFTs were minted on Solana, yet many artists could not participate without hiring developers or relying on third parties like Magic Eden, often giving up a share of their proceeds. Seeing those problems from both sides, as a user and as a designer, solving them became my hyper-fixation, and the rest is history!

Like Web3 itself, my career has moved fast. That pace taught me the value of collaboration, communication, adaptability, and iterative design with a focus on shipping often. I have also learned to appreciate the chaos and imperfect nature of designing for emerging technology.


Working closely with engineers has become a highlight of being the sole designer in such lean and fast-moving environments. I enjoy learning how things work, and finding common ground with engineers who I collaborate with on the same thing, both approaching a problem from completely different angles.

Belle.

Specialist Product Designer

Designing the next generation of Web3 products on Solana with a focus on clarity, usability, and meaningful experiences.

I partner with DeFi and Solana teams to turn complex blockchain ideas into simple, human-centered experiences.

UX Design

UI Design

Product Design

Journey Mapping

Design Systems

Wireframing

Interaction Design

Usability Testing

Leadership

Mentoring

Belle.

Specialist Product Designer

Designing the next generation of Web3 products on Solana with a focus on clarity, usability, and meaningful experiences.

I partner with DeFi and Solana teams to turn complex blockchain ideas into simple, human-centered experiences.

UX Design

UI Design

Product Design

Journey Mapping

Design Systems

Wireframing

Interaction Design

Usability Testing

Leadership

Mentoring

Belle.

Specialist Product Designer

Designing the next generation of Web3 products on Solana with a focus on clarity, usability, and meaningful experiences.

I partner with DeFi and Solana teams to turn complex blockchain ideas into simple, human-centered experiences.

UX Design

UI Design

Product Design

Journey Mapping

Design Systems

Wireframing

Interaction Design

Usability Testing

Leadership

Mentoring

Web3 Expertise

Web3 Expertise

Web3 Expertise

DeFi

Rewards mechanics, LPs, NFTs, and growth optimization UX

Rewards mechanics, LPs, NFTs, and growth optimization UX

Wallets

Cross-chain + cross-device connection and transaction signing experiences

Cross-chain + cross-device connection and transaction signing experiences

Governance

DAO tooling and proposal UX

DAO tooling and proposal UX

Staking

Validator delegation and portfolio / yield / PnL visibility

Validator delegation and portfolio / yield / PnL visibility

Tokenomics

Sustainable reward and participation systems

Sustainable reward and participation systems

NFTs

Minting, royalties, and marketplaces and much more

Minting, royalties, and marketplaces and much more

Web3 Work

Web3 Work

Web3 Work

Senior Product Designer

Holaplex, 2022

Enabled independent artists to launch custom storefronts without code, expanding early adoption among creative users and small teams.

Enabled independent artists to launch custom storefronts without code, expanding early adoption among creative users and small teams.

Senior UX Consultant

Torque Protocol, 2025

Simplifying campaign management for Solana DeFi teams through a self-serve, no-code interface that abstracts technical detail.

Simplifying campaign management for Solana DeFi teams through a self-serve, no-code interface that abstracts technical detail.

Product Design Lead

Truffle, 2024

Redefined NFT creation and discovery as social and playful interactions.

Redefined NFT creation and discovery as social and playful interactions.

Senior Product Designer

Metaplex Studios, 2023

Owned Creator Studio's product design across all initiatives, leading NFT creator tools, migration workflows, royalty enforcement features, ruleset management and much more.

Owned Creator Studio's product design across all initiatives, leading NFT creator tools, migration workflows, royalty enforcement features, ruleset management and much more.

Recommendations

Solana UX

I thrive on solving complex design problems and generally do some of my best work under pressure, so naturally, Web3 swept me off my feet. Before I started working in the space, though, I was an active participant in the NFT community on Solana starting back in August 2021, when NFTs were booming among a small but passionate group of creators and collectors. Ah, it almost feels nostalgic! A simpler time in crypto and the world, that's for sure.


There were a handful of creators on Solana back then who became great friends of mine, people I feel lucky to have met: talented artists and project founders or members. I supported as a buyer / collector before I ever considered the possibility of being able to work in the space as a designer.


Because of the organic entry and involvement I had in the Solana community early on, I saw firsthand how unintuitive it was for people to turn their artwork or images into NFTs so they could launch a drop. Technical barriers and poor user experiences stood in the way.


In just one year, more than 21 million NFTs were minted on Solana, yet many artists could not participate without hiring developers or relying on third parties like Magic Eden, often giving up a share of their proceeds. Seeing those problems from both sides, as a user and as a designer, solving them became my hyper-fixation, and the rest is history!

Like Web3 itself, my career has moved fast. That pace taught me the value of collaboration, communication, adaptability, and iterative design with a focus on shipping often. I have also learned to appreciate the chaos and imperfect nature of designing for emerging technology.


Working closely with engineers has become a highlight of being the sole designer in such lean and fast-moving environments. I enjoy learning how things work, and finding common ground with engineers who I collaborate with on the same thing, both approaching a problem from completely different angles.

Designing the next generation of Web3 products on Solana with a focus on clarity, usability, and meaningful experiences.

I partner with DeFi and Solana teams to turn complex blockchain ideas into simple, human-centered experiences.

Belle.

Specialist Product Designer

UX Design

UI Design

Product Design

Journey Mapping

Design Systems

Wireframing

Interaction Design

Usability Testing

Leadership

Mentoring